Global Hard Seltzer Market Share 2022, Industry Growth, Size, Trends Analysis, Top Companies & Manufacturers, Report 2027
Hard Seltzer Market Overview:
The latest report by IMARC Group, titled “Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on the global hard seltzer market share 2022. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global hard seltzer market reached a value of US$ 5.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2027, exhibiting at a CAGR of 13.6% during 2022-2027. Hard seltzer is a sparkling or carbonated beverage that is formulated using a blend of alcohol, fruit, malted rice or brewed cane sugar, flavorings, and soda water. Other ingredients, such as enzymes and bittering and stabilizing agents are also incorporated to improve and retain the flavor of the beverage. Hard seltzer is commonly available in various flavors, such as passionfruit, lime, watermelon, lemon, strawberry, tangerine and pomegranate, due to which is widely consumed as a rejuvenating and recreational drink. As compared to regular alcoholic drinks, hard seltzer is considered a healthier alternative as it is gluten-free with a low calorie, carbohydrate and sugar content.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Hard Seltzer Market Trends:
The rising health consciousness among the masses and the increasing demand for beverages with low alcohol by volume (ABV) content, especially among millennials, are creating a positive outlook for the market. In line with this, hard seltzer is gaining significant popularity amidst consumers with celiac disease, allergies, autoimmune disorders, and inflammatory diseases due to its gluten-free properties, which is favoring the market growth. Apart from this, various product innovations, such as the introduction of natural hard seltzer free from artificial preservatives, flavorings, or sweeteners that is fermented using sugar and yeast and then flavored with natural fruit concentrates, are providing an impetus to the market growth. Additionally, the increasing demand for ready-to-drink (RTD) sparkling beverages due to the hectic lifestyle and busy schedules is positively impacting the market growth. Other factors, including the launch of hard seltzer in innovative flavor profiles, rapid expansion in the food and beverage (F&B) industry and the rising expenditure capacities of customers, are anticipated to drive the market toward growth.
Competitive Landscape:
By IMARC group the report has also analyzed the competitive landscape of the market with some of the top hard seltzer manufacturers being:
Some of these key players include:
- Anheuser-Busch InBev (NYSE: BUD)
- Barefoot Cellars (E. & J. Gallo Winery)
- Blue Marble Cocktails Inc.
- Ficks & Co
- Future Proof Brands LLC
- Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
- Lift Bridge Brewing Co.
- Oskar Blues Brewery
- White Claw Hard Seltzer
Key Market Segmentation:
Breakup by ABV Content:
- 1% to 4.9%
- 5% to 6.9%
- 7% and Above
Breakup by Packaging Material:
- Cans
- Glass
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Others
Breakup by Raw Material:
- Sparkling Water
- Carbonated Water
- Alcohol
- Fruit Flavours
- Others
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
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Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current, and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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